diff --git a/README.md b/README.md
index 9f8df91..70f1a28 100644
--- a/README.md
+++ b/README.md
@@ -7,10 +7,15 @@ A starter repository showing how to build a blog with the [Eleventy](https://git
 ## Demos
 
 * [Netlify](https://eleventy-base-blog.netlify.com/)
-* [Get your own Eleventy web site on Netlify](https://app.netlify.com/start/deploy?repository=https://github.com/11ty/eleventy-base-blog)—seriously, just click OK a few times and it’s live—Netlify is amazing.
-* [Get your own Eleventy web site on ZEIT Now](https://zeit.co/new/project?template=11ty/eleventy-base-blog)—seriously, just click OK a few times and it’s live—ZEIT Now is amazing.
 * [GitHub Pages](https://11ty.github.io/eleventy-base-blog/)
 
+## Deploy this to your own site
+
+These builders are amazing—try them out to get your own Eleventy site in a few clicks!
+
+* [Get your own Eleventy web site on Netlify](https://app.netlify.com/start/deploy?repository=https://github.com/11ty/eleventy-base-blog)
+* [Get your own Eleventy web site on ZEIT Now](https://zeit.co/new/project?template=11ty/eleventy-base-blog)
+
 ## Getting Started
 
 ### 1. Clone this repository: